When it comes to marketing, geotargeting is a great way of doubling the performance of a number of different marketing methods that you are using to get a business on the map. It doesn’t even matter what sort of business you’re in, according to the data from the Local Search Association’s LSA Insights database.
So what is geotargeting? It’s the practice of delivering content to a consumer through mobile or the web, using the geographic location information about the person who is doing the searching. In this way, a business can restrict its reach to only those customers in a specific and defined geograhic location, such as a state or city.
If geotargeting is a great way to increase the numbers of hits your your online presence is getting, think of how much further geotargeting will get you as mobile use continues to grow and location data becomes even more accurate and available. Did you know, that according to the LSA, mobile devices surpassed PC use in search for local businesses and services. When it comes to searches for local information, the majority of searches (52%) happesn on mobile devices either in the car, or while a person is out and about.
It’s even more interesting that 70% of consumers are willing to share their location information if they think there will be some valuable sort of return, such as coupons or loyalty points. This information comes from LSA’s Local Mobile Search Study.
Wesley Young has constructed ten practical tips for using geo-location information to reach your target audience, and has put them into an article that you can check out for yourself by following the link below.
Search Engine Land: 10 Practical Tips For Using Geo-Location To Reach Your Target Audience