It doesn’t matter if you’re a consumer or a digital business, it’s not possible to avoid the words GDPR or consent in the last six months.
What happens now that GDPR has been in effect for a while? Consumers received emails and opt-in notices, companies are doing their best to prepare for GDPR compliance and industry conferences covered the topic extensively. Naturally, GDPR has changed the practices of businesses all over the world, but has it change perceptions around data usage and what companies plan to do in the future?
Rob Rasko spent a week at the Cannes Lions International Festival of Creativity asking industry leaders about their perspectives on the matter. Rob wanted to learn about two things:
- What do you think about data-driven marketing post-GDPR?
- What questions and concerns are your clients voicing to you about GDPR compliance?
He met with the TiVo Advanced MEdia & Advertising SVP/GM Walt Horstman, Spotify Global Head of Advertising Brian Benedik and Apps Flyer Senior Marketing Director Ari Rosenstein. Here’s what Rasko learned.
“Our position is that GDPR will create a flight to quality in the data world, which is an advantage for TiVo,” explained Walt Horstman. “We’ve always had rigorous policies in place with regards to TV viewership data. GDPR largely benefits us because the industry has been conservative in terms of the mechanisms by which data can be released to the marketplace. Everything has gone through appropriate vetting.”[Read the full article on MarTech Today]