It has been another year for Amazon’s Prime Day event. Amazon has reported that it was the biggest shopping even in the company’s history. The sales that came out of Prime Day totaled more than the company’s 2018 Black Friday and Cyber Monday revenue combined.
“Prime members purchased more than 175 million items throughout the event. Prime Day was also the biggest event ever for Amazon devices, when comparing two-day periods,” said Amazon.
This year’s Prime Day actually lasted for two full days, beginning at 12 am on July 15. This is probably Amazon made as much money as they did, as it gave customers more time to spend money. The biggest pull was to shop for discounted products.
Keep in mind that Amazon’s Black Friday and Cyber Monday sales ran or the same length of time, and this Prime Day outperformed both. By the end of this year’s sale, Prime members in 18 countries purchased over 175 million items.
According to Amazon, the company saw more new Prime Member subscriptions on July 15 than any other day in its history. It saw “almost as many” on the second day of the sale, “making these the two biggest days ever for member signups.”
Although Amazon didn’t release member signup numbers, Amazon CEO Jeff Bezos confirmed the company had more than 100 million Prime members
more than a year ago.
For small and medium sized business who sells their wares on Amazon was able to generate over $2 billion, doubling last year’s more than $1 billion in sales by SMBs.
“Prime Day 2019 was another record-breaking success for independent third-party sellers—mostly small and medium-sized businesses,” said Amazon, “Globally, these businesses far exceeded $2 billion in sales this Prime Day, making it the biggest Amazon shopping event ever for third-party sellers when comparing two-day periods.”
It’s worth noting that from a regulatory perspective, it’s in Amazon’s interest to tout itself as a “friend” of SMBs.