A Product-Based Approach to CRO

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Conversion-rate-optimizationFor those of you who don’t know, CRO is short for Conversion Rate Optimization.  As you could probably work out, this means that if you’re taking part in CRO, you’re trying to optimize your conversion rate.  As discussed in a previous blog post on Thrive, CRO is basically a structured and systematic approach to improving the performance of your website.  You’re trying to take some of the traffic that your site is already getting and making the most out of it.

In a Moz post I found this morning about CRO, there was a specific twist to the article.  The article wasn’t simply about how to do CRO in general, but how to approach CRO from a product-based point of view.  There seems to be a lot of overlap between designing physical products and designing websites that convert well.

For Craig Bradford, the author of the Moz post “A Product-Based Approach to CRO“,who was a product designer before making the move over to digital marketing, he decided to share some of the methods used for CRO that he learned during the time he was designing physical products.

To check out Craig’s Moz post about CRO and a product-based approach to it, you can by following the link below.

Moz Blog: A Product-Based Approach to CRO

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