Moz-logoWhen you’re creating content, we know that a lot of time and effort has to be put into creating it, as well as promoting it.  Sure, you can create any old content, and you may not know if it’s even truly quality content or not.  But how do you know that the content that you put so much effort into is worth it?

We have ourselves another Whiteboard Friday for you to watch, and it’s hosted by  from iPullRank.  Michael shows us ways that we can be sure our content is worth its salt before you even begin the writing process.