Google+, the company’s failed social media network, which will be shutting down in April, will become archived for all of us to remember, thanks to the Internet Archive.
As the April Termination date for the social network approaches, there are those making the attempt to preserve public content for posterity.
There was a fatal combination of security flaws and low user engagement that characterized the end of Google’s social media attempt.
According to Google, 90 percent of Google+ user sessions ended in less than five seconds. Google even admitted that there was an API flaw that had the possibility of exposing user information. Due to this perfect storm, Google would make the decision to shut down the seven year old social network over a 10 month period, which would end in August.
But, two months later after this announcement, it was disclosed by Google that an API update introduced yet another security vulnerability that affected over 52 million user profiles. Because of this, the company responded by shutting down all of Google+ APIs (over a 90 day period) and expedited the Google+ shutdown to April.
The ArchiveTeam and The Internet Archive went on Reddit, outlining their efforts to preserve public Google+ posts. Any posts that have been placed on the Google+ platform will probably get archived.
If it was such a failure, why would anybody want to preserve it?
One reason could be that it wasn’t just some random social network startup, but one run by one of the influential companies in the world. This was so much so that Google even tried
shoehorning Google+ into its SERPs and possibly even its ranking factors.
If your brand or agency put in the effort to create content for Google+ back in the day, the platform may be taking that investment with it to the grave, but your content live on in the Internet Archive.