Another publisher-side advocate has come out against the Interactive Advertising Bureau (IAB)’s proposed consent framework.

Jason Kint, the CEO of Digital Content Next, which is a New York City-based trade association of approximately 70 premium publishers in the US and Europe, which includes The New York Times, ESPN, The Washington Post, CBS, BBC, PBS and Financial Times.

Kin wrote in an email earlier this week to his organization’s members, saying “The IAB GDPR Consent Framework should be considered a non-starter by all publishers as it fails on several levels and requires significant changes.”

[Read the full article on MarTech Today.]

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