Boy, have times changed since I was young. We never had mobile devices to play around with as kids. But now, mobile devices are everywhere, from public transportation, restaurants, in the car. Over the coarse of the past year, it looks like mobile devices have had quite an impact on our society. It looks like mobile devices aren’t going to be slowing down anytime soon.
As we know, marketers have to go where the consumers are. As you’ve already guessed, that means the mobile devices like smart phones and tablets. Pamela Parker was fortunate to be able to get an interview with Anna Bager, the VP and GM of the Mobile Marketing Center of Excellence at the Interactive Advertising Bureau (IAB). For two years in a row, Anna has been named Business Insider’s list of the most powerful women in mobile advertising.
So, if you want to check out this Q&A with Anna Bager, follow the link below to check it out!