After all things are settled, what if most of visitors gave consent for use of their personal data under General Data Privacy Regulation (GDPR) rules?

It seems that this is what is happening with the Quantcast Choice consent management platform, at least for European Union (EU) domains.  Quantcast Choice has announced that its platform, which, according to the firm, says is the most widely implemented GDPR consent solution among top US and UK sites, is generating an average rate of consent of over 90 percent.

Even if this is good news for the likes of GDPR compliant online marketing and advertising, there are some caveats.

[Read the full article on MarTech Today.]

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