Recently, Quora has added additional target options for advertisers on the Q&A platform.
The first is keyword history targeting, and is a blend of the existing keyword targeting and question retargeting options on Quora. You will be able to reach people who have shown an interest in subjects related to your business based on the keywords being used. YOur ads will target people who visited groups of question pages in a given time period, such as the last 20 days as an example. Ads will show up on users’ feds, topic feeds and question pages.
The second is gender targeting. If your company is producing products that are designed specifically for men or women, this option will help you direct spend to your target customers. Quara notes that some businesses could see some improved results from messaging tailored to male and female audiences.
During the beta, Quora said that some advertisers saw conversion rate lifts of up to 40% over campaigns without gender targeting. This option will be found at the ad set-level under Demographic Targeting.
Quora offers the ability to target by device and mobile platforms, but with browser targeting, you can target ad sets to specific desktop browsers, such as Chrome, Safari and Firefox. This is ideal for software that is designed for specific browsers.