There is a brand new ads platform that was launched by Quora that now supports retargeting ads on the question-and-answer network.
The news that Quora advertisers were now able to create audience segments of past site visitors for ad targeting on Quora was announced on Thursday. The targeting is powered by Quora conversion pixel. In order to take advantage of the recent Quora integration with customer data platform, Segment, advertisers will have to add the pixel to their sites.
Once this happens, advertisers can build audiences based on users’ site visit behavior.
There is even a new Audience Targeting tab to take advantage of that can be found under the Manage Ads section in Quera Ads Manager. Currently, it’s not possible to exclude audiences, but there’s still the change it’ll happen.
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