JD Prater, Quora’s head of marketing, highlighted trends around how both brands and users engage on Quora during the coronavirus pandemic. “From productivity tools to self-improvement activities to video conferencing, it’s obvious we’re all doing our best to settle into this new normal,” he noted.
Prater outlined the brands that are seeing a trending spike in engagement on the question and answer platform. “Several productivity tools are breaking through the noise and earning a lot of attention on Quora. Microsoft Teams rocketed up 310% while their primary competitor Slack was up 19%. No surprise here that popular video conferencing apps GoToMeeting, Zoom, WebEx, and Skype are seeing nice increases in views,” Prater wrote.