There are a lot of consumers who will share holiday-related content during the holiday season, but for marketers, it’s going be be difficult for them to track most of it. This comes from a survey done by RadiumOne.
In their Holiday Consumer Behavior Data Report, it says that about 72 percent of consumers are going to share holiday content online to some degree, such as videos, photos, sales related content, gift ideas, holiday recipes and so forth.
Holiday sharing peaks, unsurprisingly, around Black Friday and Cyber Monday, and according to the survey, sharing on these two days is about twice as high as the average for the rest of the holiday season. The quietest days, in terms of social sharing, are Halloween and Christmas Eve.
But unfortunately for marketers and brands, there could be trouble tracking all of this content to a specific source, such as emails, texts and instant messaging. RadiumOne surveyed 1,000 consumers in both Europe and North America, who were recruited from the MindMover Connect panel. The survey asked them over 40 questions via online survey.