In this Talks With Google video, the author of the book, I Will Teach You To Be Rich, Ramit Sethi will show the audience (and you in YouTube Land) the magic of tapping into the power of behavioral psychology. Anyone can learn how to do this. It’s helped him help hundreds of thousands of people solve their own financial problems. He also happens to be one of the best damn marketers we know.
You can find his book on Google Books and Google Play here: http://goo.gl/ItbiE8 .