Rand Fishkin, who helped to co-found Moz, announced his new company after leaving the day-to-day operations at Moz on January 27.  The name of the new company is SparkToro, a technology platform in the influencer and audience intelligence marketing space.

Moz was created by Rand and his mother, Gillian 17 years ago.  Last July, it was learned that he was leaving Moz after stepping down as CEO back in 2014.

According to Fishkin, his departure from Moz as a four out of 10 on a scale of zero to 10 where zero is “fired and escorted out of the building by security” and where 10 is “left entirely of his own accord on wonderful terms.” He wrote:

That makes today a hard one, cognitively and emotionally. I have a lot of sadness, a heap of regrets, and a smattering of resentment too. But I am, deeply, deeply thankful to all the people who supported me and Moz over the last two decades. The experience of building a company like this, of helping to change and mature an industry, of learning so much about entrepreneurship, marketing, and myself has been an honor and a privilege.

According to Rand, he currently owns 24 percent of Moz in outstanding shares, as well as still being on Moz’s board of directors as the chairperson and remains the single largest shareholder.  Because of this, Rand would love nothing more than to see Moz succeed and continue to do well.

You can read more about Fishkin’s thoughts on leaving and his future plans on his new blog.

Source –