Rand Fishkin’s 10 Predictions for 2016 in SEO & Web Marketing

Moz As the New Year has just begun, we do love seeing if predictions made from the year before came true.  After all, predictions are always a fun and popular thing to do, aren’t they?

Moz’s Rand Fishkin has made it a tradition to make predictions from the year before, and then, after that year has come and gone, examine those predictions and see if they came true, or if they’re just bunk.  Here is Rand’s post from January 6, 2015 where he made predictions as to what would happen for the 2015 year, and he’s going to take a look at how accurate he was, now that the year is over.

Afterwards, he makes predictions for 2016.  How accurate will those be in another 12 months?  Only the future knows.

The way he judges his own predictions is as follows:

1 Nailed It (+2) – When a prediction is right on the money and the primary criteria are fulfilled
2 Partially Accurate (+1) – Predictions that are in the area, but are somewhat different than reality
3 Not Completely Wrong (-1) – Those that landed near the truth, but couldn’t be called “correct” in any real sense
4 Way Off (-2) – Guesses which didn’t come close

How close are his predictions?  Check out Rand’s post on Moz to find out!

Moz: 10 Predictions for 2016 in SEO & Web Marketing