One of the most fundamental building blocks of SEO is the structure of domain names and URLs. Because they can be a crucial aspect of SEO and a good website, it’s important that the topic of best practices for structuring URLs gets covered.
When a search engine analyzes a website, what’s the first thing that they look at? They look at the URL structure. If the website URL structure is jumbled up and confusing, then only a fraction of the site’s pages will get indexed. If this happens, the some of its contents are going to go undiscovered in search. And from an SEO standpoint, this isn’t a very good thing.
The important thing to consider is to begin dealing with this issue from an SEO perspective early on in a site’s development process. If you can catch the problem before it arises, you might not have to worry too much about cleaning up the damage later.
What are some of the common URL structure problems found on a number of sites?
- Giberish URLS
- Multiple URLs pointing to homepage
- Duplicate URLs caused by sorting options
- Duplicate URLs caused by tracking parameters
- Problems caused by use of relative URLs
Naturally, these issues can hinder a website’s searchability, but each of the listed problems has a solution. Check out the page that shows these issues to read up on what you can do to fix them by checking out this webmeup.com page.
There is an article that was written by Rand Fishkin of Moz.com where he covers 15 SEO best practices for structuring domain names and URLs. The list that he provides can be considered as a “it would be great if we could” sort of list. To check it out, follow the link below and check it out!