When you’re trying to market a website online, naturally, you want to try doing it with the big boys, like Google or Bing. Using these search engines correctly can really help boost the overall customer awareness of your site. But, what if you’re running something a little more specific than that? What if you’re trying to market an eCommerce site to the masses? Google may be a great place to start, but maybe not the best place that you could be focusing on.
In the case of an eCommerce site, it is much more important to focus your efforts on Amazon rather than Google. In reality, you may not have thought about it, but it makes complete sense to go this route, instead of Google. After all, Amazon has almost three times more search volume for products.
According to The New York Times in 2012, Amazon’s product searches had grown 73 percent over that last year while Google Shopping had remained flat.
Nathan Grimm has done some research on the matter of how to rank your Amazon product pages in Google. After joining DNA Response and the eCommerce vertical, Nathan found a two part goal:
1. To convince all eCommerce search marketers that they should be spending way more energy optimizing Amazon
2. To provide marketers with some understanding of Amazon’s organic ranking algorithm.
In Nathan’s Moz Blog post, “How to Rank Well in Amazon, the US’s Largest Product Search Engine“, he wanted to help those people with eCommerce sites by addressing several conceptual problems that he encountered when switching over from a Google-focused niche to Amazon. In the post, Nathan shares all that he’s learned about Amazon’s ranking algorithms.
To find out how you can do well on Amazon with your eCommerce efforts, check out the link below to Nathan’s Moz post!
UPDATE: Here is a newer article, written by Krista Fabregas entitled, How to Use Amazon SEO to Write Amazon Listings That Sell in 2018: