What is the definition of best practices? Basically, best practices are a “set of highly recommended tips and tricks born of repeated and ongoing expertise in a specific subject matter,” as stated by Josh Dreller. With these tried and tested procedures, professionals rely on them everyday, assuming that they are correct and, of course, quite effective.
Most of the time, you know you can easily choose the path of the straight and narrow and follow best practices techniques to get where you need to be. But what if these best practices aren’t always the best choice? At best, they could be described simply as just a good starting point when it comes to managing paid search.
Recently, Susan Waldes wrote a post for Search Engine Land on why search marketers should reconsider using broad match. With that post, it challenges the best practice paradigm on that match type. This was the inspiration of a similar post, written by Josh, who has decided to re-examine other best practices search practitioners take for granted as stead fast rules.
In his post, Josh isn’t trying debunk or discredit best practices, but he’s simply trying to make us think outside the box to see if there are any interesting insights that can be uncovered by doing so.
Check out the article by following the link below!
Search Engine Land: Re-Examining The Top 10 Paid Search Best Practices, Part 1