When thinking of Real Time Marketing (RTM), what brands do you typically think of? Maybe Oreo or Starbucks? How about American Express and Dell?
In a study by GolinHarris, it seems that real-time is on the rise, and for good reasons. The advantage of utilizing real-time can help raise all desirable marketing metrics. You can’t complain about that. It seems that real-time is pretty good.
Over 80% of marketers are either increasing their use of real-time, or plan on using, real-time data for their marketing campaigns.
Rebecca Lieb, a research analyst, has been looking into real-time marketing, and has found five case scenarios that utilize real-time marketing. To discover these five scenarios and learn about how they use real-time marketing to their advantage, you can check out the full article written by Rebecca by following the link below: