Rebranding. Does that word scare you? To a lot of businesses, it can be a scary word to have to consider because it means having to create a new identity for your company and brand. But why rebrand at all? There can be several reasons why we need to rebrand our businesses. Sometimes it can be for the good or bad.
There are times when a company needs to seize an opportunity or thwart potential threats in the future. Other times, companies have to rebrand as a reaction to an event that is very significant that that existing brand has to change. What are some of the reasons why rebrands are necessary? Generally, any reason for having to rebrand can fall into two categories: proactive and reactive.
Here are some reasons that encompass proactive and reactive reasons.
- Predicted Growth
- New Line of Business or Market
- New Audience
- Merger or Acquisition
- Legal Issues
- Comeptitive Influences
- Negative Publicity
But what if you’ve made a successful website rebrand happen? Well, then the hard work has been completed! But there’s still one thing you are going to have to take care of. The dreaded rebranding of your social media accounts. Well, actually, it’s not too hard, especially compared to having to deal with the website that you just finished rebranding.
Erica McGillivray is here to help us out with that. Erica has written up a post about not only her experience of going through a rebrand at Moz, but also what you can do to change your social media accounts to reflect the new rebrand. You can check out her Moz post by following the link below.