So you’ve spent a lot of time, say several years building up a brand that took a lot of sweat and tears to get to where it is today. Your site needs something different. You’ve decided that it’s now high time for a rebranding. The only part of the rebranding process that you’re afraid of is that you’ll lose the rankings you worked so hard to get.
Rebranding may seem daunting, but don’t worry. There have been countless companies and businesses that have had to go through the rebranding process, and have come out of it with little to no problem in the end. There are a number of things you can do that can help ease the burden of rebranding. As an example, you could check out the Search Engine Land blog post written by Janet Driscoll Miller that gives several ways you can address the process of change from one brand name to another.
To find out some of the things that will help out in your own rebranding process, jump over to Search Engine land by following the link below.
Search Engine Land: How To Rebrand Without Losing Your Hard-Earned Rankings