Many social media platforms have been seeing an increase in video engagement over the years, and Reddit is one of those platforms. Reddit is now looking for ways to build up its video options, so this week, Reddit has has acquired interactive video app Dubsmash, where users can lip-synch and dance to audio tracks.

According to the announcement:

“Dubsmash will bring two key strengths to Reddit. First, Dubsmash’s mission is unique among social platforms, and is aligned with Reddit’s own mission of bringing community and belonging to everyone in the world. Just as Reddit is a place for content you won’t see anywhere else on the Internet, Dubsmash provides a welcoming platform for creators and users who are under-represented in social media.

Second, we will integrate Dubsmash’s innovative video creation tools into Reddit, which will empower Reddit’s own creators to express themselves in original and authentic ways that are endemic to our communities.”

Dubsmash

Read more about the details over on Social Media Today and Reddit.