Reddit is now making it easier for brands to manage their presence on the platform.

The company made a deal with Sprinklr, the social marketing platform, to make it easier for brands to use Sprinklr to publish comments to Reddit’s topic-based forums, or “subreddits,” as well as to manage the private messages received from Reddit users, according to an announcement made on December 7.

[Read the full article on MarTech Today.]

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