Reddit reported 330 million monthly active users (MAU) on its platform last year, but this year, the company’s 2019 trend roundup reveals that number has grown by 30%. That means that 100 million more monthly users have been added since 2018.
With this kind of growth, Reddit now has more monthly users thatn Twitter (321 million) and Pinterest (250 million). After the massive site redesign Reddit went through last year, the company had an increase in both page views and time spent on its website and app, as well as with user engagement growth.
After the redesign, Reddit is focused on building out more comprehensive ad offerings, which is something that it has steadily accomplished over the last year. Because of the big spike in users this year and site upgrade, this is a great opportunity for advertisers who are looking to target niche audiences on the platform.
While user growth stands out as the most impressive takeaway, Reddit also offered a snapshot of the platform’s yearly growth in other areas:
- Reddit reports 1.7 billion thread comments were created this year – an increase of 37% from last year.
- Monthly view counts have also grown, resulting in a 53% increase from 2018.
- Redditors have created a total of 199 million posts this year, according to the company.