The Android Promoted Post user experience will mirror the one existing for iOS. Not only are comments enabled, native ad placements even features both upvotes and downvotes. Options for advertiser targeting includes subreddits, interests, location, time of day, and device type.
There are exclusion options for subreddits and locations, and images have become available as an ad creative type. Video ads are being tested by select managed advertisers.
Reddit, with this move, is able to monetize traffic from its over 300 million users. According to the company, it has seen over a 300 percent in click-through rate since launching Promoted Posts in iOS.