Unacast, a proximity and beacon data platform has released its Q2 Proximity.Directory report.  This report does more than just talking about marketing use cases.  It looks at how proximity sensors are being deployed for “asset tracking” (people and places) across industries like logistics, healthcare, manufacturing and others.

In the report, there is discussion on the ways in which proximity technologies, which here includes WiFi, NFC, RFID, beacons and geofencing, can help monitor the movements and locations of people, vehicles and objects for better efficiency and cost savings.

One of the featured categories in industries includes marijuana.  So how is “asset tracking” being used in this particular industry you may wonder?  Beacons, as well as other real-time location systems (RLTS) are helping to track plants and their byproducts through the supply chain “in real time from growers to dispensary.”  According to the report, this saves labor costs, reaching 42 percent.

According to Unacast, there are over 15 million proximity sensors being used n various contexts across the globe.  This is up from over 13 million in Q4 2016.  Overall, the US is in the lead for proximity technology, with 35 percent of global sensor deployments, followed by the UK and Canada.

[Read the full article on MarTech Today.]

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