Over twice as many marketers say their companies are marketing tech innovators or early adopters when compared to a year ago. But 52 percent are saying that they aren’t able to keep up with the changes in marketing tech.
This is the picture of increasingly adventurous and, at the same time, overwhelmed marketers – found in Walker Sands Communications’ “State of Marketing Technology 2017,” which came out on November 3, points to a bigger acceptance of marketing tech by digital marketers even as the space continues to change and evolve.
The report is co-sponsored by ChiefMarTech.com. (Full disclosure: Chief Martec’s Scott Brinker is a Third Door Media author and conference chair of our MarTech conferences.)