According to Flurry data released last week, 20 percent of all smartphones used are “phablets.” To help back up this information, Kantar Worldpanel ComTech reported that “phablets claimed 21 percent of all US smartphone sales in Q1 2015.”
So it seems that these larger screened smartphones are starting to get a decent grip on the mobile market.
When you look at the Kantar sales data, we see that that 44 percent of those Q1 phablet sales was the iPhone 6. According to Flurry, data shows that the iPhone 6 Plus represents a lowly 4 percent of active iOS users worldwide. 36 percent of active Android users own phablets gloabally.
It seems that Phablets sales is what’s causing the tablet market from expanding any farther, due to their larger screen size, compared to their smaller screened brethren.
In Q1, according to Kantar, the iPhone has a larger “switcher” number than Android users coming over from the iPhone:
Among new iOS customers for the first quarter, 11.4 percent switched from Android, compared to 14.6percent who made the switch during the same period in 2014. Among new Android customers, only 5.9 percent came from iOS, compared to 9.8 percent in Q1 2014.