According to the Re/code story, the button could be rolled out as soon as three to six months. Like with many tested options in online services, it will probably be introduced as a limited test run. One of the multiple anonymous sources that Re/code cited caution that Pinterest could wait longer to launch the button.
Pinterest isn’t the only social network playing around with the idea of a Buy button. Twitter and Facebook are also experimenting with their own Buy buttons as well. Even though you can see the e-commerce potential of Twitter and Facebook, there’s the thought that Pinterest is the social network that has the most potential to drive e-commerce. After all, a Buy button could potentially allow customers to buy goods without even leaving the site.
A Pinterest spokesman declined to comment on the specifics of the Re/code story, emailing this statement:
“Part of our strategy to help people discover new things, save them, and do these things in real life has always been to make Pins more useful. App Pins is our latest effort and we have many more ideas but we don’t have any additional plans to announce at this time.“
Read the full report on Re/code.