Having content on your site is great. If you have content that people are interested in reading or watching, you’re doing great. But there’s the idea of having even MORE content is even better. (Well, that’s not ALWAYS a good thing…what’s better than more content? GREAT content, right?) You don’t always have to have a ton of content to rank well to help reach users. But onene thing you could do that would help satisfy both having MORE content and having BETTER content is to simply re-purpose the content you already have.
Many content writers will probably think of spinning content that they already have, and that will mean they re-purposed it and will help extend the life of the content they’ve already written. What some people need to know is that there is a difference between spinning content and re-purposing it.
Spinning content is the process of rewriting content enough so that it will trick search engines into thinking the spun content is totally brand new. By spinning content, you’re doing things like changing things like keywords, cities and generally using synonyms to create a new document of content.
Re-purposing content is when you take one piece of content and re pack it across many different media. Every time the content is placed on a new media delivery system, you will either be adding to it, or taking away from it, making it unique to that source, the medium, and the user who’ll be reading it.
So now that we know the difference between spinning and re-purposing, how can you re-purpose your existing content without coming across as a jerk? Erin Everhart has the answer!
To find out some of the things you can do to accomplish not looking like a total jerk when you’re re-purposing your content, you can follow the link below to find out!
Search Engine Land: How To Repurpose Content Without Looking Like A Total Jerk