The first experience that your searcher has with your brand happens on Google’s SERPs, not your website.  Being able to influence their organic first impression can go quite far towards improving both customer perception of your brand conversion rates.  In this episode of Whiteboard Friday, Rand takes us through the inherent challenges of reputation management SEO and tactics for doing it effectively.

Reputation Management SEO- How to Own Your Branded Keywords in Google – Whiteboard Friday