How do you move your customers down the funnel from awareness to conversion? The path can be quite a treacherous road to travel to get that coveted conversion that all advertisers are looking for. Unless you know what you’re doing (through a lot of research and a full understanding of the buying process), it’s pretty easy to make a mistake. In this episode of Whiteboard Friday, Rand Fishkin takes a higher-level look at that path to customer purchases, and recommends workflows and tools that’ll help you forge your own way.
How to Research the Path to Customer Purchase – Whiteboard Friday
2017-03-20T20:53:28-08:00 By Scott Davenport|
About the Author: Scott Davenport
Scott Davenport is the content writer and social media man of Thrive Business Marketing in Portland Oregon. Writing about the current events of the SEO world, as well as tips and advice that fellow SEOs could use to improve their own SEO campaigns and shares it for the whole world to see!