Mobile-AdvertisingIf you’ve been in the SEO and online marketing industry for a while, you probably already understand the importance of having a mobile-friendly site.  Although a lot of people understands this importance, there are even more who aren’t aware that there’s a difference between desktop and mobile search ranking factors.

Those who don’t know the differences between the two typically take the same approach to optimizing both their mobile and desktop content.  From there, all they usually end up tracking are their desktop rankings.  Obviously, this isn’t a smart thing to do, as you’re missing out on a massive chunk of your traffic.  Plus, for marketers and business owners who want to rank for mobile search queries, this is not a wise strategy.

Google has said that we’ve gone past the tipping point for mobile search queries.  Back in May of 2015, the company confirmed that “more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan.”  Google noted earlier this month that mobile searches now exceed desktop searches worldwide.

So the question arises, as a marketer, should you be following a separate strategy to help you pages rank for mobile search.  The quick answer is, of course you should!

There is a new report available from Searchmetrics, which provides some important insights into the strategies and techniques that should be used by marketers to rank highly in mobile search results.  Just as a note, in order to see the report, you’ll have to go through a registration process.

In a Search Engine Land post, written by , summarizes some key takeaways from the Searchmetrics report on mobile ranking factors, such as how many of the highest-ranking domains are actually mobile friendly, and more.  Check it out!

Search Engine Land: Research Reveals What It Takes To Rank In Mobile Search Results