In this video of Root Access (from the Google Developers channel in Youtube), Bridgette Beam from the Google for Entrepreneurs team talks about data and business.  What sort of key performance indicators should business owners be looking for?  What sort of valuable insights could be gained with what tools?  How can they quickly and quantitatively validate their ideas ?

This talk was recorded in Paris during the “Paris Startup Café” event which was part of the Google for Entrepreneurs Week 2013