cyrus shepardA number of years ago, when SEO was still in it’s infancy, you didn’t have to worry about too many rules.  It was open season it seemed.  But now, that’s not the case anymore.

The SEO game has shifted from a lawless town with no rules to a city where rules are all over the place, telling you what you can or can’t do.  And the mayor of this city is Google.  Google is ruling the roost with iron clad laws that will allow them to throw penalties to any marketer who can’t seem to let the old ways go, or simply mess up a little too badly.

In this episode of Whiteboard Friday, Cyrus Shepard will show us a new strategy that will allow us to come out on top, and not get in trouble with Mayor Google.


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