Moz had upgraded its domain authority metric earlier this year. At the time, Search Engine Land’s Greg Sterling had a conversation with Russ Jones, the principal search scientist at Moz, about how SEOs should be utilizing the metric. Russ is still spending his time trying to reduce confusion about Domain Authority and link builders trying to sell based on the score.
Barry Schwartz had the chance to speak with Russ Jones on video about the topic of Domain Authority. The talked about his role in the company and then moved into the DA topic, as well as a new product the company launched named Local Market Analytics.