Former head of SEO at Moz and now Vice President of Strategy at UpBuild, Ruth Burr Reedy, sat down with Barry Schwartz and spoke about her history in SEO that she lead up the efforts of migrating Moz from the domain to They even spoke about what new SEOs should be looking for when joining an SEO firm.

The two talked about Google algorithms and the concept behind human-readablity quality signals. Ruth said that there are some SEOs usually focus too much in the weeds around these ranking inputs while they are probably better looking at the bigger picture.

Here is the video below:

SourceBarry Schwartz