The buyer’s journey is the active research process someone goes through leading up to making a purchase. It’s a fundamental part of an inbound strategy because it’s a framework you can use to empathize with your prospects. Your potential buyer is focused on either identifying their problem, understanding which options could alleviate their problem, or comparing their top choices when they’re ready to make a purchase.
Sales Process: Optimizing the Buyer’s Journey
2020-01-29T09:22:28-08:00 By Scott Davenport|
About the Author: Scott Davenport
Scott Davenport is the content writer and social media man of Thrive Business Marketing in Portland Oregon. Writing about the current events of the SEO world, as well as tips and advice that fellow SEOs could use to improve their own SEO campaigns and shares it for the whole world to see!