At the National Retail Federation Show (NRF) in New York City, Salesforce has announced a number of new features for its Commercial Cloud e-commerce platform.
For the first time, Instagram is now integrated with Commerce Cloud. This allows retailers to create shoppable posts directly in Commerce Cloud — where they are already managing their commerce sites — as well as allowing Instagram content to automatically update when catalog items are replaced.
Salesforce is also extending its Einstein AI layer to Instagram through Commerce Cloud. Einstein Vision can now automatically tag posts in the brand’s feed or on public Instagram feeds, where a logo or specific products appear.
VP of Product Marketing Gordon Evans said that a retailer had to manually update Instagram to enter new catalog items, tag content or create shoppable posts in that social network.