The folks at MarTech Today checked in with Sales Force and Demandbase in order to get a sense of how B2B-oriented companies are responding to the upcoming General Data Protection Regulation (GDPR).
Best known as the repository of customer data for salespeople calling on companies, Salesforce is used for consumer-facing marketing and customer management.
“We look at GDPR as a huge opportunity,” SVP of Global Privacy Lindsey Finch told me, “not only for us, but for the industry.”
She said that Salesforce is building on its existing “sophisticated sharing model,” with lots of new audit fields. The ability to delete an identity across the platform has previously existed, for example, but a release in February made it “easier and more consistent.”