This week, Salesforce is giving eyesight to its Social Studio.
For those who don’t know, Social Studio is a social management tool in Salesforce’s Marketing Cloud. Before today, it didn’t have image recognition. Brands either images or conducted text searches of meta data or elate posts.
Social Studio now has Einstein Vision image recognition, and it’s powered by Einstein layer of artificial intelligence. Rob Begg, the Vice President of Product Marketing for Social Products said that Einstein Vision previously existed in some parts of the company’s Service Cloud.
Brands have the option to search Twitter for images containing 2 million kinds of logos, 60 types of scenes, 200 types of foods, and a thousand objects. According to Begg, support for additional social platforms will be added, and searches can be conducted for combos.