Sara Spivey on the Power of Online Reviews & How They Drive ROI [PODCAST]

In one of the newest episodes of Marketing Nerds, Sara Spivey, the Chief Marketing Officer at Bazaarvoice, joined SE Features Editor Danielle Antosz to discuss the power of online reviews and how you could use them to drive ROI.

Some of the questions found and answered in the post includes:

  • What are the main benefits of having online reviews?
  • Where is the best place to host these reviews? A lot of businesses, especially small brick-and-mortar businesses, struggle with Yelp. Is it better to use those types of sites and embed those reviews on your site?
  • What are best practices for responding to negative reviews?
  • What are some of your tips for brands looking to get more reviews out of their clients?

To listen to this Marketing Nerds Podcast with Danielle Antosz and Sara Spivey:

Source – Rina Caballar

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