When it comes to content, there has always been a battle between content and quality content. With typical content, it can be passe, it can get boring. In other words, it’s just….bleh. Not only does this bland form of content that most people tend to do uninspiring and boring, it’s also getting hammered by Google in the post-Panda era. If the content that you are providing was sucking before, it’s really scraping the bottom of the barrel now. This is why you have to get out of that rut as soon as possible.
This is where quality content comes in. You need it, simple as that. In order to not just survive, but thrive, you need to be hitting up your site with content that is worthy of being called content, and people will come. That old passe content just isn’t going to get you anywhere. You need to make sure you find something that draws in the crowd’s interest. That’s the key.
Michael King, a digital marketing consultant from iPullRank, has decided to share with us his approach to achieving not just quality content, but quality content at scale…the sort of content that will actually drive the results you want. In his post on Moz, Michael shares his Scaling Quality Content presentation and talks about how to make things that users are going to want to check out.
To see more details on his presentation, check it out by visiting Moz.com, or by following the link provided below.
Moz Blog: Scaling Quality Content