In order to understand the world around us, and to communicate our understanding to others, we apply schema. That is, we assign things to general classifications, such as animal, vegetable, or mineral.

In this episode of the popular Here’s Why digital marketing video series, Eric Enge and Mark Traphagen invite Stone Temple’s Senior Director of Technical SEO, Mats Tolander, to explain how schema markup helps our SEO by helping search engines to better understand what’s on our pages.

Here’s Why is sponsored by Stone Temple Consulting:

Resources on Schema Markup:

Google’s introduction to structured data:…

Google’s structured data documentation articles:… Official Site: