Seamlessly Integrating SEO For Product Launches

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When your business is launching a new product, there are a number of things you have to think about before you finally go live on Google. Luckily, there are plenty of options you can utilize while you are getting ready in the meantime.

HubSpot’s Aja Frost & Justin Champion joined Loren Baker on the SEJShow to talk about the role of SEO in product launches, how it helped HubSpot’s launch of CMS Free, and how you can use these learnings for your next launch, expansion, or growth initiative.

Here is what they cover:

  • How Aja & Justin got started in SEO & HubSpot.
  • What is HubSpot’s CMS Free?
  • Unique SEO plays that are incorporated into this rollout.
  • How easy is it to get stakeholders’ buy-in?
  • How do you handle informational vs. transactional intent queries?
  • A walkthrough on pre-launch pages.
  • Were the launch pages made indexable and included in XML?
  • The Nike strategy.
  • Ways that improved the value of pages linking to them.
  • What else can SEO professionals do to improve relationships?
  • How to incentivize for user-generated content.
  • Thoughts on ads to a landing page & organic discovery.
  • Final tips on the linking & SEO side.