Does it feel like another has come to a close?  To me, the answer is both yes and no.  It feels like its been forever since anything revolving about a new year has even been discussed, but here we are, at the close of 2017, and at the start of 2018.  Search marketers have had work cut out for them over the last year as the industry grappled with everything from fake news to mysterious algorithm updates to automation.  Search Engine Land has had quite a year, and their contributors were at the ready, helping their readers navigate the shifting sands of the search marketing landscape.

Search Engine Land had a big showing in local in their top columns during 20117, as pieces with a local search focus accounted for three of the top 10 column on the site.  The spectrum reached from the detailed account of the Google Hawk update by Joy Hawkin, all the way to Wesley Young’s tips on how to improve your Google My Business listing.

What captured Search Engine Land’s readers interest in 2017?  Take a look at the following list of top 10 columns to find out.

  1. YouTube SEO: How to find the best traffic-generating keywords by Sherry Bonelli, published on 5/30/2017.
  2. August 22, 2017: The day the ‘Hawk’ Google local algorithm update swooped in by Joy Hawkins, published on 9/8/2017.
  3. How we hijacked Google’s SEO guide search rankings by Dan Sharp, published on 3/6/2017.
  4. Local SEO in 2017: 5 simple ways to dominate local search by Sherry Bonelli, published on 2/9/2017.
  5. Google site search is on the way out. Now what? by Paul Shapiro, published on 3/22/2017.
  6. How to check which URLs have been indexed without upsetting Google: A follow-up by Paul Shapiro, published on 1/27/2017.
  7. SEO Ranking Factors in 2017: What’s Important and What’s Not by Jessica Thompson, published on 10/25/2017.
  8. 5 ways you can improve your new business’s visibility on Google Maps by Wesley Young, published on 2/27/2017.
  9. The complete guide to optimizing content for SEO (with checklist) by Nate Dame, published on 4/12/2017.
  10. 5 must-do technical SEO audit items in 2017 by Aleyda Solis, published on 6/22/2017.

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