Barry Schwartz recently spoke with search industry pioneer Mike Grehan 15 years after their first interview.

The two not only discussed the early days of search, they spoke about how far the industry has come since Mike opened up his internet marketing agency in 1995, as well as the ways technologies like AI and machine learning are impacting both search ads and organic search.

“Google search is the biggest on the planet,” says Mike, “The world’s largest parallelized computing system. Nothing in history has ever existed like this. One of the worries they’ve always had is ‘it’s nice when it’s working, but if it breaks, what are we going to do because we might not know how to fix it.”

Barry and Mike went into more depth on this question and Mike finally settles the ongoing dispute over who first came up with term search engine optimization.

Follow Mike on Twitter at: @MikeGrehan.

SourceAmy Gesenhues