In the SEO industry, as with many other industries, you need clients. Clients are quite important if you are even thinking of surviving as a business. That should be pretty obvious, and should go without saying. But are you the sort of business who is willing to take on anybody as a client, as long as they have a pulse and a checkbook?
As a business, you have every right to do that. But the question is, is that the right thing to do? Sure, there are those clients who present just the right kind of project, problem, or challenge that you can remedy quite easily. On the other side of the coin though, there are those clients who are a total nightmare to deal with, and neither you are the client are able to see eye to eye and in the end, everything just falls apart between you two.
Although there are situations where one side (your side or the clients) is clearly not living up to expectations of you deal, but a lot of the times, the views and opinions of both sides just don’t mesh. This is where you’d need to figure out what the best way to select of the right kind of client that will cause the least amount of strife and everybody can end up being as productive as possible.
There is an article on the Moz Blog that was written by Bill Sebald that might be able to actually help out in this situation. Simply titled, How To Select The Perfect Clients, you will be given some in depth information on the matter of selecting the client that fits your business the most smoothly.
Check out the post on Moz.com by following the link below!
Moz Blog: How To Select The Perfect Clients