When you are looking for marketing ideas and practices for businesses, most of the time, you’re going to run into a lot of articles, blog posts and videos that talk about selling products. But what if your business doesn’t sell products? What if it sells services to clients or other businesses?
If that’s the case, it’s important to understand how marketing strategies for service businesses are different from those of other types of businesses. This can be a problem because a number of service business owners aren’t aware of how to market their services. In the end, they end up wasting time and money on marketing tactics that just aren’t working.
In the following video, Adam Erhart talks about selling services, and not physical products. He shows you five ways to sell more of your services, and some easy steps that’ll help you make a successful marketing strategy for your service business.